Today, a new chapter begins at August Bridge with the introduction of ‘The A to B of Output’. Everything has evolved from our logo to our website, all encompassing the new branding for August Bridge.
David Formby, Director at the marketing agency, IvyJack, who we have been partnered with since August Bridge was established in 2020, said: “We had initially worked with August Bridge when they approached us to work in partnership with them on developing a strong visual identity for their brand to solidify their standing in the Netherlands and also by way of introducing them to the UK market. So pleased with the results were they, that as part of their organic development and growth, they approached us later to refresh their visual identity.
“There were lots of initial concepts but we kept coming back to the direct approach August Bridge have to getting their clients from where they are to where they want to be with their output management expertise. The answer had actually been staring us in the face -and we finally saw it. We created their single proposition: The A to B of Output. A simple but clever solution to letting customers know what August Bridge do, whilst also using the initials of the company as another reference point.
“Using a 3D imagery maintained their sense of maturity and the colour palettes allowed them to continue to stand out from competitors in the sector. Rods were created to represent the most direct path/journey that August Bridge take their customers on, and the discs represented the start and end points of that journey.
“We also felt the existing logo was out of step with their new visual identity and we were requested to rethink this. We did with a set of elegant shapes based on the rods and discs, creating a wholly cohesive identity that enables August Bridge to continue on their own journey of growth and development.”
Along with an entirely new look and feel to everything within August Bridge, clear mission and vision statements, plus core values have been introduced for our organisation.
To empower our customers through high quality consultancy and building relationships based on mutual respect.
To revolutionise business processes using document output management best practice.
“Since establishing August Bridge, our commitment has always been to deliver quality. This not only applies to the services we provide to our customers; it also applies to our branding and us as a company.
“From day one we found IvyJack to be our perfect partner in creative consultancy. Through our extensive collaboration, their team has been able to fully understand our company, our principles and our vision.
“We feel the new branding and ‘The A to B of Output’ really reflects us and what we do; something only IvyJack have been able to create thanks to their understanding of August Bridge and the creativity of their team. We suggest anyone who is looking for a marketing brand partner to contact IvyJack!”, said Monique de Wit and Bart Koopman, the founders of August Bridge.
“Working with August Bridge as real partners has been refreshing and enabled creativity to flourish, ultimately delivering a well-received, meaningful solution to their original brief. They actively encouraged directness, openness and trust and this made for a really enjoyable partnership which we hope will continue” concluded David Formby.
Please take a moment to look around our new website and give our LinkedIn page a follow. There are some exciting developments taking place in the near future, so subscribe to our newsletter to receive the updates.
If you would like further information, please get in touch.